15 Key Business Basics Every Entrepreneur Should Understand

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Running a business doesn’t mean you need to become a numbers expert, but having a basic grasp of how your business operates behind the scenes can help you make better choices, talk more confidently with professionals, and avoid common missteps.

At Infinity & Beyond Business Inc., we believe that a clear understanding leads to confident leadership. So here’s a simple guide to 15 essential business terms every entrepreneur should get familiar with—broken down in plain language and real-life examples.

  1. Sales Total
    What it means: The full amount earned from selling your product or service.
    Example: You sell $10,000 worth of handmade furniture in June. That’s your sales total for the month.
  2. Operating Costs
    What it means: The money you spend to keep your business running day to day.
    Example: Things like rent, internet, wages, or advertising fall into this category.
  3. What You Keep (After Costs)
    What it means: What’s left after you’ve covered your operating costs.
    Example: If you bring in $10,000 and spend $7,000 on operations, you’ve got $3,000 left.
  4. What You Earn Per Sale
    What it means: The amount you keep from each sale after subtracting direct product costs.
    Example: Sell something for $100 that costs $60 to make? You earn $40 on that sale.
  5. Product or Service Costs
    What it means: What it takes to make or deliver what you sell.
    Example: For a bakery, this includes flour, eggs, and packaging.
  6. What Your Business Owns
    What it means: Everything your business has that can be used or sold.
    Example: Computers, tools, stock, and even your business bank account.
  7. What Your Business Owes
    What it means: Any money your business needs to pay back.
    Example: This includes things like credit card balances or bills waiting to be paid.
  8. Your Share in the Business
    What it means: What’s yours after subtracting what the business owes from what it owns.
    Example: If your business owns $100,000 in stuff and owes $40,000, your share is $60,000.
  9. Unpaid Customer Orders
    What it means: The money customers owe you for products or services you’ve already delivered.
    Example: If you’ve sent a $1,500 invoice that hasn’t been paid yet, that’s an unpaid order.
  10. Bills You Still Need to Pay
    What it means: The money your business needs to pay suppliers or service providers.
    Example: If you received a $1,200 bill from a vendor, it’s on your to-do list until paid.
  11. Money Coming In and Going Out
    What it means: How much money moves through your business, and whether it’s flowing smoothly.
    Example: If more is coming in than going out, things are looking healthy.
  12. Your Business’s Organizer List
    What it means: A structured list that keeps track of every area where money is moving.
    Example: This might include categories like sales, spending, equipment, or bills.
  13. Wear and Tear Over Time
    What it means: The way your tools or gear lose value over time as you use them.
    Example: A $10,000 laptop used over five years might “drop” in value by about $2,000 per year.
  14. Quick Check-In Report
    What it means: A simple way to make sure your records are balanced.
    Example: Think of it like a final checklist before closing the books for the month.
  15. Your Business Year
    What it means: The 12-month period you use to track your results.
    Example: It could run January to December, or April to March—whatever works best for you.

Grasping these basics gives you more clarity about how your business runs—and helps you have more meaningful conversations with your support team.

At Infinity & Beyond Business Inc., we’re here to simplify the complex and support you in building a business you understand and trust. Whether you want a full-service team or just a quick boost of guidance, we’re always just a call or email away.

Ready to get clearer on your business operations?
Contact Infinity & Beyond Business Inc. today for friendly, expert support in North Vancouver that meets you where you are.

What Our Customers Say

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Ghazaleh Asgari
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If you are looking for a professional team to hand over your financial matters to with peace of mind, IBB financial is your go-to team!!! IBB financial has always been the best . They provide a very professional and accurate service on a timely manner. I trust them with my financial needs 110 % .
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I am extremely grateful for the diligence and expertise you have demonstrated in managing my investments and accounting. Knowing that my financial future is in capable hands brings me great happiness and relief, especially when thinking about my retirement. Your dedication to keeping me informed and educated through regular phone calls and meetings is invaluable, making tax season much more manageable. I particularly appreciate your availability and responsiveness whenever I reach out for assistance. Thank you for your excellent service and continued support.
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It has been a few years that I am using IBB services for my company and I couldn't be happier. Their professionalism and knowledge made it so easy for me to make sure that all of my financial plans and and taxes are getting done perfectly. Highly recommended.
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Thank you IBB Financial Group for your fantastic service over the the past 5 years. Maryam
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Alex has always delivered the most efficient, prompt and professional service I could've ever asked for and the best part is that he has gone beyond what was expected of him. Regardless of the business hours or his own weekends, anytime a time-sensetive matter came up, he took care of it right there and then. Thank you so much Alex...
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Always very responsive, helpful and caring
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Throughout years, Infinity and Beyond has been of tremendous help to our business. They provide professional service and advice that play a significant role in financial decision making and the staff are truly caring and courteous. Strongly recommended!
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Majid Ghobadi
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I recently worked with Alex Rodde at IBB Financial Group and couldn't be happier with the financial advisory and life insurance services he provided. Alex took the time to thoroughly understand my financial goals and made personalized recommendations that aligned with my needs. He was always available to answer any questions and made the process of setting up my financial plan stress-free. I highly recommend Alex and IBB Financial Group for anyone in need of financial advisory and life insurance services.
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Tabasom Hadavi
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I had an amazing experience getting professional financial services from Alex Rodde at IBB Financial Group. He did a thorough assessment to weigh up my financial circumstances, helped me set realistic goals and accordingly offered the best matching plans. He was patient enough to schedule three complimentary advisory meetings to go through the plans and make sure I am choosing the best. What really stands out in IBB Financial Group is their generosity in sharing financial knowledge which can be life changing specially for folks who move to Canada with next-to-nothing financial literacy. They do free virtual workshops and in-person events to raise people’s awareness about all sorts of financial services including wealth planning, insurance and investments. I personally did an extensive research and met with a handful of financial advisors before finalizing my deal with IBB; I highly recommend them.